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Adventures in Advocacy Blog

Brand Advocacy in the Activist Economy

Advocates Have More Fun

My name is Stacey and I'm an advocate of advocacy. I am passionate about inspiring and educating businesses to respect the planet and people. I share stories about people and companies that are thriving by taking a stand. This is the first of many stories in my adventures in advocacy. read more

Is Brand Advocacy Better Than Influencer Marketing?

The rise of influencer marketing is one of the hottest trends in social media for brands. Done right, influencer marketing is a long-term tactic. Brand advocates will usually recommend you without any incentive. They have a smaller social media reach, but the impact of their social posts is significant. Examples show how GoDaddy and other brands achieve ROI from brand advocacy programs. read more

Aligning Your Customer Success and Marketing Teams to Ensure Brand Advocacy Success – #AdvoChat 12/1/16

Our December 1 #AdvoChat was all about Customer Success and how it aligns with Brand Advocacy. We were so delighted to have Chad Horenfeldt, VP of Bluecore, as our featured guest to share his insights with us. Here’s a recap from the chat. We’d love to hear from you!...

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