Attracting Strategic Website Traffic Can Help Your Business Survive Hard Times

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Click to Email THE TRAFFIC QUEEN to set up a FREE half hour phone session to discuss your needs. I'll include a Traffic Gap Analysis.

Services:

• Online Marketing Consulting
• Social Media Marketing
• Traffic Analysis
• Conversion Analysis
• Website Search Engine Optimization
• Wordpress Blog Strategy, SEO, Setup, Installation
• Backlink Campaigns
• Paid and PPC Advertising Campaigns

• Affiliate Program Setup & Management

• Email Marketing Campaigns
• Brand Launches and Branding Initiatives
• Public Relations
• Print Collateral Strategy and Copywriting

Stacey DePolo 2009 Resume

(MS Word .doc for download)

Stacey DePolo, the Traffic Queen
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Core Values, What Moves Me, and My Background

I am a community organizer who has seized technological advances of the internet and the emergence of online social spaces to facilitate promotion of causes I care deeply about and businesses I believe are of value.

In 2009 I am ready to resume full-time work in my own business as a traffic consultant, or as I like to call it a "Traffic Queen." Skilled and experienced in all aspects of website traffic acquisition and management, I am the perfect asset to businesses looking to determine the best use of scarce marketing dollars to attract the right kind of traffic at the right time to build a sustainable business, even in a recession.

I began my career organizing students to participate in the 20th anniversary of the first Earth Day, where I first experienced the power of large numbers of people working together for a common good. During my college years at Humboldt State University I represented the Western Region of the Student Environmental Action Coalition (SEAC), participated in the founding of the California State Green Party, organized student participation in Forests Forever and other state ballot initiatives, and took part in direct actions in support of indigenous struggles for justice, the rights of ecosystems and the effort to end nuclear weapons testing in Nevada. I became a skilled facilitator and non-violence trainer, learned techniques for overcoming the effects of oppression in group dynamics, and was formally trained in lobbying, media campaigns and electoral organizing for advocacy organizations by Campus Green Vote, a project of the EnviroCitizen.

Inspired by my education in Natural Resource Conservation & Management, I realized the urgency of the fight for undisturbed native ecosystems on the brink of extinction, I devoted five years to leading the California Endangered Species Coalition, a grassroots coalition of Sierra Club, Audubon Society, Wilderness Society and local student, church and environmental groups, working towards strengthening of laws that protect ecosystems and species facing extinction. I was recruited by a group called the Biodiversity Project to participate in message development efforts that gave me skills in profiling market segments. Our work there resulted in effective messaging and recruitment of messengers to shift public opinion on the issues through letters to the editor, editorial board meetings, and lobbying efforts. We mobilized non-traditional supporters of our cause to broaden our base of support and demonstrate strategic stakeholder groups in support of conservation.

During the first internet boom of the 1990's I gained technical skills working as the Information Systems Coordinator for the CA League of Conservation Voters. As the webmaster of their site www.ecovote.org, I became a technophile and trained to develop and promote websites. I learned how to effectively expand the audience for the causes I cared about online. I read books like Cluetrain Manifesto and became fans of pioneers like Howard Rheingold, who inspired me to see the evolution of online communities as the most important tool for grassroots organizing I'd ever imagined.

I went on to work for some long-since-gone internet startups, before starting my own company with my life-parnter: BardicMedia.com in 1999. Our company built many non-profit websites and marketing campaigns, supported musicians and arts organizations we believed in, and assisted many small and large businesses, including producing the monthly email newsletter for restaurant chain Il Fornaio for five years. Along the way we mastered Search Engine Optimization and began to realize the potential of online communities for building an audience for any site.

In 2006 I returned to the workforce to gain skills in online marketing working for ground-breaking author Loral Langemeier, the Millionaire Maker. Featured in popular movie "The Secret" about the "Law of Attraction," she set out to increase the percent of millionaires that are women, and is well on her way. I lead her online marketing efforts and learned advanced sales techniques promoting her wealth coaching program that teaches financial literacy to women and the working class.

I went on to study affiliate marketing and gained on the job experience in several key areas of traffic acquisition: affiliate marketing, social media, and PPC advertising. I recently got laid off--like lots of folks in San Francisco and the US--from my latest position, Traffic Manager at award-winning search engine Looksmart.net and am determined to make it into an opportunity.